Edge's 'Aw, Dude' Moment Sees A Sudden Meme Resurgence Through Elaborate Video Edits

Aw, Dude, is a catchphrase referencing a moment during an AEW Collision promo battle between Ricky Starks and Adam "Edge" Copeland, where Edge is seemingly offended by an insult hurled at him by Starks and then says, "Aw, dude," fumbling to insult him back, which some have interpreted as Edge "losing" the back-and-forth. The moment took place on October 14th, 2023. It went viral over the following years as a funny moment of defeat for Edge, inspiring memes and edits between 2023 and 2026 on sites including TikTok, Reddit and X / Twitter. The meme had a significant resurgence in September 2026 on X, as users made edits of the clip.